Many other official media outlets are reporting the label has no intentions of bringing the drink to any other regions at present. Jorge Garduño (Coca-Cola’s Japan president) states this is due to the “unique and special qualities” of the Japanese domestic drinks market.He continued to explain:

“The Chu-Hi category is found almost exclusively in Japan. Globally, it’s not uncommon for non-alcoholic beverages to be sold in the same system as alcoholic beverages. It makes sense to give this a try in our market.”

Canned chu-hai is mostly made of fizzy water, white liquor, and a chosen artificial flavour, with the most common choice available being lemon. Ranging from 3% to 8%, the drink arrives in a choice of strengths. Usually made from rice, barley, or potatoes, the president also states:

“We haven’t experimented in the low-alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”

With other special choices exclusive to Japan – even including a unique Peach flavour – this move from the brand represents growing interest in sugar-free, alternative options. Explore more food recipes and related news by clicking the link provided below.

Source/Credit: Kotaku

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