“The Chu-Hi category is found almost exclusively in Japan. Globally, it’s not uncommon for non-alcoholic beverages to be sold in the same system as alcoholic beverages. It makes sense to give this a try in our market.”
Canned chu-hai is mostly made of fizzy water, white liquor, and a chosen artificial flavour, with the most common choice available being lemon. Ranging from 3% to 8%, the drink arrives in a choice of strengths. Usually made from rice, barley, or potatoes, the president also states:
“We haven’t experimented in the low-alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”
With other special choices exclusive to Japan – even including a unique Peach flavour – this move from the brand represents growing interest in sugar-free, alternative options. Explore more food recipes and related news by clicking the link provided below.