Colin Kaepernick, the former San Francisco 49ers quarterback, is the face of a new advertising campaign by Nike despite not having played in the NFL since 2016.Kaepernick was a quarterback in the NFL for six years but aroused controversy by taking a knee during the national anthem. He was protesting against social injustice and police brutality in America.

Nike’s new ad campaign not only featured the footballer but hinted at Kaepernick’s political stand with their tagline: “Believe in something. Even if it means sacrificing everything.”

In disagreement with the sports brand, many people posted pictures and videos of them burning the company’s products on social media. Many used the hashtag #boycottNike and #justburnit.

 

AlterAtYeshiva@alteratyeshiva

.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company.

Sean Clancy@sclancy79

First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive?

Ian Rapoport

@RapSheet

The NFL has released a statement on social justice, saying the issues that Colin Kaepernick and others have raised deserve attention and action.

Wes Clark

@GeneralClark

I don’t see kneeling as disrespect for our armed forces or veterans. It is a statement about the discrimination, prejudices, and injustices that still age American Society. @Nike & @Kaepernick7 are on the right side of history.

Fox News

@FoxNews

.@seanhannity on @Kaepernick7: “There are millions of men and women who have really sacrificed everything for strangers they didn’t even know so the world, this country, could be a better, safer, freer place.”

Donald J. Trump

@realDonaldTrump

Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!

Taraji P. Henson

@TherealTaraji

Dancing in my @Nike shoes like…….I ain’t going back and forth with you bigots!!! 💪🏾🙌🏾 @Nike 💃🏽💃🏽💃🏽 we got you @kaepernick7 and EVERYTHING YOU STAND FOR BECAUSE YOU STAND FOR… https://www.instagram.com/p/BnWTyrZBF68/?utm_source=ig_twitter_share&igshid=1dj8znvt7ri51 

As a vocal critic of NFL players’ “take a knee” protest, President Trump has also weighed in on the Nike discussion.

In an interview with The Daily CallerTrump said. “I think it’s a terrible message and a message that shouldn’t be sent. There’s no reason for it.”

For NikeFortune reported that their stock took a 3.2 percent hit following the announcement of the brand’s endorsement deal. Yet despite the split opinion, the endorsement contract could see Kaepernick get his own line of apparel, shoes, and accessories, much like top athletes such as LeBron James.

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